Blogs are a popular way to share personal journals, discuss matters of
public opinion, pursue collaborative conversations,
and aggregate content on similar topics. Blogs can be also
used to disseminate new content and novel ideas to communities
of interest. In this paper, we present an analysis of the
topological structure and the patterns of popular media content
that is shared in blogs. By analyzing 8.7 million posts of
1.1 million blogs across 15 major blog hosting sites, we find that
the network structure of blogs is “less social” compared to
other online social networks: most links are unidirectional and
the network is sparsely connected. The type of content that
was popularly shared on blogs was surprisingly different from
that from the mainstream media: user generated content,
often in the form of videos or photos, was the most common type of
content disseminated in blogs. The user-generated content
showed interesting viral-spreading patterns within blogs. Topical
content such as news and political commentary spreads
quickly by the hour and then quickly disappears, while non-topical
content
such as music and entertainment propagates slowly over a
much long period of time.
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Cha, M., Pérez, J., & Haddadi, H. (2011). The spread of media content through blogs. Social Network Analysis and Mining. DOI: 10.1007/s13278-011-0040-x
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